The science-backed, six-product collection with signature fragrance, Magma, is available for purchase in all Maybourne hotels & spas and online
Maybourne’s wellness lifestyle brand, Surrenne, is delighted to launch The Ascend Collection for hair, bath and body; six products designed to elevate daily routines into an at-home wellness experience.
Surrenne is Maybourne’s wellbeing lifestyle brand, established in April 2024 with Surrenne Belgravia – now one of London’s foremost private members’ clubs – located over four subterranean floors within The Emory hotel. The following year, Surrenne opened its second location, Surrenne Riviera, perched clifftop between sea and sky at The Maybourne Riviera in the Côte d’Azur, which introduced a series of wellness retreats earlier this year.
Until today, the six products in Surrenne’s Ascend Collection – shampoo, conditioner, body wash, body lotion, hand wash and hand lotion – have only been available to enjoy when experiencing a Maybourne hotel. Now, in response to overwhelming guest demand, The Ascend Collection is available to purchase online and across Maybourne’s six hotels: Claridge’s, The Connaught, The Berkeley and The Emory in London, The Maybourne Beverly Hills in Los Angeles and The Maybourne Riviera in the south of France.
The Ascend Collection’s distinctive signature scent, Magma (which has so captivated guests, eliciting requests from around the world), has been developed by neuroscientists to enhance energy and mood, whilst fostering a sense of calm. Blending ginger and black pepper for vitality, vetiver, and sandalwood for grounding, and layered with earthy floral notes such as turmeric, sage and geranium, the fragrance has been scientifically shown to stimulate the senses. An active adaptogenic botanical blend of ashwagandha, schisandra, tremella and reishi extracts deepen emotional escape, delivering calm and hydration for skin and hair.
Bringing Surrenne’s sensorial signature and the bespoke feel of Maybourne into the home, The Ascend Collection allows the creation of everyday rituals. Cleansing, hydrating and deeply nourishing, each formulation combines botanical extracts with high-performance ingredients:
- Haircare (Shampoo & Conditioner): Designed to repair, strengthen and smooth, using plant protein complexes, provitamin B5 and conditioning agents for silky, frizz-free results.
- Hand Care (Wash & Lotion): Cleansing and hydrating solutions enriched with aloe vera and vitamin E to nourish and protect.
- Body Care (Wash & Lotion): Hydrating and softening formulations incorporating natural oils, shea butter and squalane for healthy, conditioned skin.
Crafted in the UK and packaged in sandstone-hued 500ml recyclable bottles, refill pouches for each product and travel-sizes will be available later in the year, for everyday rituals that can be transported anywhere.
Global Head of Wellness & Longevity, Hattie David-Wilkinson said: “In our own products, we wanted to translate the Surrenne philosophy – and the feeling of a Maybourne hotel experience – into something both deeply sensorial and scientifically grounded for daily use. Each formulation has been designed to support not just the health of the skin and hair, but also the emotional state – recognising that wellbeing is shaped as much by how we feel as by what products we use. From the neuroscience-led development of our signature scent to the adaptogenic botanical blends, Ascend is about elevating everyday rituals into moments of restoration, focus and calm. It brings the essence of Surrenne into the home, effortlessly, and with intention.”
Dr Liza Osagie-Clouard, Surrenne’s Medical Lead, commented: “The most transformative wellness rituals are often the ones woven quietly into everyday life. Scent has an extraordinary ability to change our internal state almost instantly, creating calm, clarity, energy or grounding within seconds. When combined with intentional ingredients and ritual, it becomes far more than fragrance; it becomes a daily tool for nervous system support and emotional wellbeing.”
Blending a scientific approach with transformational wellness, advanced formulation meets emotional and sensory impact in the new Ascend collection from Surrenne. From £42. Available to purchase from www.surrenne.com and within Claridge’s, The Connaught, The Berkeley, The Emory, The Maybourne Beverly Hills and The Maybourne Riviera.
About Surrenne
Surrenne is a wellbeing lifestyle brand that is defining a new paradigm of experiential care with a unique approach that only Maybourne can offer. We blend the latest in scientific knowledge with experiences that spark profound emotional discoveries and enable real longevity.
Surrenne’s longevity and wellness clubs seamlessly blend cutting-edge science, ancient traditions, highly personalised treatments & therapies, and expert-led movement and fitness practices in each of its locations. The Surrenne methodology is founded on evidence-based protocols, co-created with leading experts in specialised fields and using diagnostic technology to create highly personalised programming.
Surrenne’s flagship private members’ club, Surrenne Belgravia is located over four subterranean floors within The Emory hotel. Last year, Surrenne opened its second location, Surrenne Riviera, perched clifftop between sea and sky at The Maybourne Riviera in the Cote d’Azur, where a series of wellbeing retreats are taking place across the 2026 season. www.surrenne.com
About Maybourne
Maybourne operates Claridge’s, The Connaught, The Berkeley, The Emory in London as well as The Maybourne Beverly Hills and The Maybourne Riviera, some of the world’s most storied and extraordinary ultra-luxury hotels. Maybourne is committed to inspiring exceptional experiences that reflect the individual nature of its hotels, its guests and its colleagues whilst maintaining a timeless and intuitive service style that are the hallmarks of its properties.
Last year, Maybourne announced The Maybourne Saint-Germain, Paris – a hotel, and the first branded residences for both Maybourne and in the city – opening in 2027. Committed to an exciting, strategic expansion, Maybourne will be announcing further locations, hotels, and residences in the coming months. www.maybourne.com
