Australia’s number one Super Premium Vodka, GREY GOOSE® has announced the launch of its newest prestige innovation, GREY GOOSE Altius. To celebrate, GREY GOOSE has partnered with one of the world’s most influential bartenders, Giorgio Bargiani, to curate a new bespoke martini menu exclusively available at Le Martini—the world’s first standalone GREY GOOSE bar dedicated to its namesake at Crown Melbourne.
With his natural passion for creativity, Giorgio Bargiani has established himself as one of the world’s most exciting young bartenders. Having gained global recognition on social media for his famous signature sky-high martini pour, Giorgio’s unique artistry saw him awarded Tales of the Cocktail’s International Bartender of the Year in 2023. Now, Giorgio will bring his five-star hospitality and distinct flair to Le Martini while paying homage to one of the world’s most iconic cocktails.
Designed to showcase the versatility of GREY GOOSE vodka across three inspired takes on the martini, Giorgio’s menu will feature:
- Altius N5—a complex martini with a rich bouquet, named after the most timeless of perfumes, Chanel N°5. Featuring a blend of Grey Goose Altius vodka, elderflower liqueur, vermouth and fino sherry, and served with a unique edible blue paint lining the glass, Altius N5 is for lovers of sophisticated detail.
- The Golden Gibson—building on the DNA of The Gibson (said to be the brainchild of early 20th-century US illustrator Charles Dana Gibson), this distinctly savoury cocktail features an intriguing blend of aromatic elements that effortlessly enter this classic into today’s new golden era of mixology.
- The Apricot and Cocoa Vesper—built around a base of Grey Goose original and offering an homage to the iconic drink made famous by James Bond in Casino Royale, this unique pour delivers fruity, warm notes that add a distinctly contemporary layer to this timeless drink.
Sharing insights into his inspiration for the menu, Giorgio explains: “For any mixologist imagination, innovation and individuality are key and the martini is the ultimate expression of these elements. In conceiving this new menu for Le Martini, I wanted to pay tribute to the iconic characters that have played a role in the popularisation of the martini around the world, highlighting signature ingredients, and of course, Grey Goose. The result is a trio of martini-style cocktails named after the legendary painting of Bosch to highlight the delightful flavours that the cocktail collection offers.”
Created with processes inspired by the extraordinary natural effects of high-altitude crystallisation that happen at blistering glacial temperatures, GREY GOOSE Altius is distilled from French winter wheat, and for the first time, blended with spring water sourced from the majestic French Alps to unveil a remarkably smooth vodka. Hand-bottled, individually numbered and with each bottle’s punt cleverly designed to mirror the windswept peaks of the great mountain range, GREY GOOSE Altius is a testament to unmatched craftsmanship and the unfaltering power of nature.
Reflecting on the significance of the launch of GREY GOOSE Altius and Giorgio’s new menu, Head of Marketing at Bacardí-Martini Australia & New Zealand, Sander Janmaat commented: “We are delighted to mark the launch of GREY GOOSE’s new prestige offering with Giorgio—a great talent who has been a long-standing supporter of GREY GOOSE.
He continues: “Giorgio’s new cocktails are a true reflection of GREY GOOSE’s incredible craftsmanship and Altius N5 is a truly discerning martini that shines a light on our new distinctive expression, GREY GOOSE Altius. We’re excited to welcome guests to Le Martini to try something new.”
Le Martini is open Wednesday to Sunday from 5pm until late, and is located on Ground Floor, Crown Melbourne, Southbank, VIC, 3006, Australia.
For more information, please visit www.greygoose.com/en-au/products/grey-goose-altius
www.crownmelbourne.com.au/bars/LeMartini or follow us @LeMartiniBar #GreyGoose #LeMartini.
